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Innuendo & Gender in Film: 1990-2019 - An analysis of explicit content in top grossing Hollywood Movies

Hollywood continues to believe that

Updated:
Hollywood continues to believe that "sex sells", even as PG and PG-13 movies dominate investments; Female nudity outpaces male nudity.

From Silence of The Lambs to Basic Instinct to Euphoria, graphic and explicit content has spurred discussion and controversy. We examine the top 10 grossing movies in each year from 1990 to 2019 for the purpose of analyzing the prevalence of graphic and sexually explicit content in movies and found the following:

  • Female nudity is much more prevalent than male nudity in top grossing films.  However, male genitalia is shown in these movies more than female genitalia.
  • Hollywood studios are placing big bets on PG and PG-13 movies, leading to fewer R-rated movies in the top 10.  This has produced less sex in top grossing films, but an increase in innuendo. Half of top grossing films since 2000 include innuendos, concentrated heavily in PG and PG-13 rated movies.
  • Comic book heroes and animated films contain majority of the sexual innuendos in recent years.

The first time we see a male nude in the last 30 years was in 1991 with The Silence of the Lambs. A drag queen is seen dancing in the mirror naked with his genitals tucked between his thighs. The following year, Basic Instinct includes full nudity, the showing of adult genitalia and female breasts, for male and female characters. By the end of 1992, nine of the top 10 grossing box office movies since 1989 show nude characters. All but one of those movies, Dead Poets Society, fall under the crime/thriller genres.

Compare this to the most recent decade, where just 8 R-rated movies fell into the top 100 highest grossing films.  At the same time, the MPAA designates more than half of the top 100 to include (at a minimum) sexual innuendos, meaning that Hollywood continues to believe that this content is important to sell tickets in films targeted at younger audiences.   

Nudity and Gender 

Hollywood continues to believe that female nudity sells films, as shown in the charts below. However, male genitalia is shown in these movies more than female genitalia.

Content and Movie Ratings

R-rated films contain majority of nude scenes, but those films aren’t as popular as they used to be. Between 1990 and 1999, there are 31 R-rated films in the top 10 grossing movies yet there’s only 17 between 2000 and 2019. From 1990 to 1999, there are 16 movies depicting nudity. That number shrinks to 15 for the following decade and to 11 between 2010 and 2019. Less R-rated films lead to less nudity and sexual content but not as much as you’d expect. 


Since 2000, sexually graphic content is awarded a PG-13 rating, even if there are nude scenes. Sex, its innuendos and the implied depiction of it, is almost as prominent now as it was in the 1990s despite the fact that more family and children’s movies are holding majority of the box office top 10 grossing positions. The biggest offenders are our favorite comic book heroes and animated movies. Looking at the box office numbers for the last 10 years, it makes sense for filming studios to continue inserting provocative content in PG-13 movies. All but two of those years have a PG-13 rated movie sitting at the number one position. 

Movies We've Analyzed

Year Released

Title

MPAA Rating

Sexual Content

Nudity

1990

Home Alone

PG

N

N

 

Ghost

PG-13

Y

N

 

Dances with Wolves

PG-13

Y

N

 

Pretty Woman

R

Y

N

 

Teenage Mutant Ninja Turtles

PG

Y

N

 

The Hunt for Red October

PG

Y

N

 

Total Recall

R

Y

Y

 

Die Hard 2

R

N

N

 

Dick Tracy

PG

Y

Y

 

Kindergarten Cop

PG-13

Y

N

1991

Terminator 2: Judgment Day

R

Y

Y

 

Robin Hood: Prince of Thieves

PG-13

Y

N

 

Beauty and the Beast

G

N

N

 

The Silence of the Lambs

R

Y

Y

 

City Slickers

PG-13

Y

N

 

Hook

PG

N

N

 

The Addams Family

PG-13

Y

N

 

Sleeping with the Enemy

R

Y

N

 

Father of the Bride

PG

N

N

 

The Naked Gun 2 1/2: The Smell of Fear

PG-13

Y

N

1992

Aladdin

G

N

N

 

Home Alone 2: Lost in New York

PG

Y

N

 

Batman Returns

PG-13

Y

N

 

Lethal Weapon 3

R

Y

N

 

A Few Good Men

R

Y

N

 

Sister Act

PG

Y

N

 

The Bodyguard

R

N

N

 

Wayne's World

PG-13

Y

N

 

Basic Instinct

R

Y

Y

 

A League of Their Own

PG

Y

N

1993

Jurassic Park

PG-13

Y

N

 

Mrs. Doubtfire

PG-13

N

N

 

The Fugitive

PG-13

Y

N

 

The Firm

R

Y

N

 

Sleepless in Seattle

PG

Y

N

 

Indecent Proposal

R

Y

Y

 

In the Line of Fire

R

N

N

 

The Pelican Brief

PG-13

Y

N

 

Schindler's List

R

Y

Y

 

Cliffhanger

R

N

N

1994

Forrest Gump

PG-13

Y

Y

 

The Lion King

G

N

N

 

True Lies

R

Y

N

 

The Santa clause

PG

N

N

 

The Flintstones

PG

Y

N

 

Dumb and Dumber

PG-13

Y

N

 

Clear and Present Danger

PG-13

N

N

 

Speed

R

N

N

 

The Mask

PG-13

Y

N

 

Pulp Fiction

R

Y

Y

1995

Toy Story

G

N

N

 

Batman Forever

PG-13

Y

N

 

Apollo 13

PG

Y

N

 

Pocahontas

G

N

N

 

Ace Ventura: When nature Calls

PG-13

Y

N

 

GoldenEye

PG-13

Y

N

 

Jumanji

PG

N

N

 

Casper

PG

Y

N

 

Se7en

R

Y

Y

 

Die Hard: With a Vengence

R

Y

N

1996

Independence Day

PG-13

Y

N

 

Twister

PG-13

Y

N

 

Mission: Impossible

PG-13

N

N

 

Jerry Maguire

R

Y

Y

 

Ransom

R

N

N

 

101 Dalmatians

G

N

N

 

The Rock

R

Y

N

 

The Nutty Professor

PG-13

Y

N

 

The Birdcage

R

Y

N

 

A Time to Kill

R

Y

N

1997

Titanic

PG-13

Y

Y

 

Men in Black

PG-13

Y

N

 

The Lost World: Jurassic Park

PG-13

N

N

 

Liar Liar

PG-13

Y

N

 

Air Force One

R

Y

N

 

As Good as It Gets

PG-13

Y

Y

 

Good Will Hunting

R

Y

N

 

Star Wars (Special Edition)

PG

N

N

 

My Best Friend's Wedding

PG-13

Y

N

 

Tomorrow Never Dies

PG-13

Y

Y

1998

Saving Private Ryan

R

Y

N

 

Armageddon

PG-13

Y

N

 

There's Something About Mary

R

Y

Y

 

A Bug's Life

G

N

N

 

The Waterboy

PG-13

N

N

 

Doctor Dolittle

PG-13

N

N

 

Rush Hour

PG-13

Y

N

 

Deep Impact

PG-13

Y

N

 

Godzilla

PG-13

N

N

 

Patch Adams

PG-13

Y

N

1999

Star Wars: Episode I - The Phantom Menace

PG

N

N

 

The Sixth Sense

PG-13

Y

Y

 

Toy Story 2

G

N

N

 

Austin Powers and the spy who shagged me

PG-13

Y

N

 

The Matrix

R

N

N

 

Tarzan

G

Y

N

 

Big Daddy

PG-13

Y

N

 

The Mummy

PG-13

N

N

 

Runaway Bride

PG

N

N

 

The Blair Witch Project

R

Y

N

2000

How the Grinch Stole Christmas

PG

Y

N

 

Cast Away

PG-13

N

N

 

Mission: Impossible II

PG-13

N

N

 

Gladiator

R

Y

N

 

What Women Want

PG-13

Y

N

 

The Perfect Storm

PG-13

N

N

 

Meet the Parents

PG-13

Y

N

 

X-Men

PG-13

Y

N

 

Scary Movie

R

Y

Y

 

What Lies Beneath

PG-13

Y

N

2001

Harry Potter and the Sorcerer's Stone

PG

N

N

 

The Lord of the Rings: The Fellowship of the Ring

PG-13

N

N

 

Shrek

PG

Y

N

 

Monsters, Inc.

G

N

N

 

Rush Hour 2

PG-13

Y

N

 

The Mummy Returns

PG-13

Y

N

 

Pearl Harbor

PG-13

Y

N

 

Ocean's Eleven

PG-13

Y

N

 

Jurassic Park III

PG-13

N

N

 

Planet of the Apes

PG-13

Y

N

2002

Spider-Man

PG-13

Y

N

 

The Lord of the Rings: The Two Towers

PG

N

N

 

Star Wars: Episode II - The Attack of the Clones

PG

N

N

 

Harry Potter and the Chamber of Secrets

PG

N

N

 

My Big Fat Greek Wedding

PG

Y

N

 

Signs

PG-13

N

N

 

Austin Powers in Goldmember

PG-13

Y

N

 

Men in Black II

PG-13

Y

N

 

Ice Age

PG

N

N

 

Chicago

PG-13

Y

N

2003

The Lord of the Rings: The Return of the King

PG-13

N

N

 

Finding Nemo

G

N

N

 

Pirates of the Caribbean: The Curse of the Black Pearl

PG-13

N

N

 

The Matrix Reloaded

R

Y

Y

 

Bruce Almighty

PG-13

Y

N

 

X2: X-Men United

PG-13

Y

N

 

Elf

Pg

N

N

 

Terminator 3: Rise of the Machines

R

Y

Y

 

The Matrix Revolutions

R

Y

Y

 

Cheaper by the Dozen

PG

N

N

2004

Shrek 2

PG

N

N

 

Spider-Man 2

PG-13

N

N

 

The Passion of the Christ

R

N

Y

 

Meet the Fockers

PG-13

Y

Y

 

The Incredibles

PG

N

N

 

Harry Potter and the Prisoner of Azkaban

PG

N

N

 

The Day After Tomorrow

PG-13

N

N

 

The Bourne Supremacy

PG-13

N

N

 

National Treasure

PG

N

N

 

The Polar Express

G

N

N

2005

Star Wars: Episode III - Revenge of the Sith

PG-13

N

N

 

The Chronicles of Narnia: The Lion, the Witch and the Wardrobe

PG

N

N

 

Harry Potter and the Goblet of Fire

PG-13

N

N

 

War of the Worlds

PG-13

Y

Y

 

King Kong

PG-13

N

N

 

Wedding Crashers

R

Y

Y

 

Charlie and the Chocolate Factory

PG

N

N

 

Batman Begins

PG-13

N

N

 

Madagascar

PG

Y

N

 

Mr. & Mrs. Smith

PG-13

Y

N

2006

Pirates of the Caribbean: Dead Man's Chest

PG-13

N

N

 

Night at the Museum

PG

N

N

 

Cars

G

N

N

 

X-Men: The Last Stand

PG-13

N

N

 

The Da Vinci Code

PG-13

Y

Y

 

Superman Returns

PG-13

N

N

 

Happy Feet

PG

Y

N

 

Ice Age: The Meltdown

PG

N

N

 

Casino Royale

PG-13

Y

Y

 

The Pursuit of Happyness

PG-13

N

N

2007

Spider-Man 3

PG-13

Y

N

 

Shrek the Third

PG

Y

N

 

Transformers

PG-13

Y

N

 

Pirates of the Caribbean: At World's End

PG-13

Y

N

 

Harry Potter and the Order of the Phoenix

PG-13

N

N

 

I Am Legend

PG-13

N

Y

 

The Bourne Ultimatum

PG-13

N

N

 

National Treasure: Book of Secrets

PG

N

N

 

Alvin and the Chipmunks

PG

Y

N

 

300

R

Y

Y

2008

The Dark Knight

PG-13

Y

N

 

Iron Man

PG-13

Y

N

 

Indiana Jones and the Kingdom of the Crystal Skull

PG-13

N

N

 

Hancock

PG-13

Y

N

 

WALL-E

G

N

N

 

Kung Fu Panda

PG

Y

N

 

Twilight

PG-13

N

N

 

Madagascar: Escape 2 Africa

PG

Y

N

 

Quantum of Solace

PG-13

Y

N

 

Dr. Seuss' Horton Hears a Who!

G

Y

N

2009

Avatar

PG-13

Y

Y

 

Transformers: Revenge of the Fallen

PG-13

Y

Y

 

Harry Potter and the Half-Blood Prince

PG

N

N

 

The Twilight Saga: New Moon

PG-13

N

N

 

Up

Pg

N

N

 

The Hangover

R

Y

Y

 

Star Trek

PG-13

Y

N

 

The Blind Side

PG-13

N

N

 

Alvin and the Chipmunks: The Squeakquel

PG

Y

N

 

Sherlock Holmes

PG-13

Y

N

2010

Toy Story 3

G

Y

N

 

Alice in Wonderland

PG

N

N

 

Iron Man 2

PG-13

Y

N

 

The Twilight Saga: Eclipse

PG-13

N

N

 

Harry Potter and the Deathly Hallows Part 1

PG-13

N

N

 

Inception

PG-13

N

N

 

Despicable Me

PG

Y

N

 

Shrek Forever After

PG

Y

N

 

How to Train Your Dragon

PG

N

N

 

Tangled

PG

N

N

2011

Harry Potter and the Deathly Hallows Part 2

PG-13

Y

N

 

Transformers: Dark of the Moon

PG-13

Y

N

 

The Twilight Saga: Breaking Dawn Part 1

PG-13

Y

N

 

The Hangover Part II

R

Y

Y

 

Pirates of the Caribbean: On Stranger Tides (the first time disney rated a movie PG-13 for sexual content)

PG-13

Y

N

 

Fast Five

PG-13

Y

Y

 

Mission: Impossible - Ghost Protocol

PG-13

Y

N

 

Cars 2

G

N

N

 

Sherlock Holmes: A Game of Shadows

PG-13

Y

N

 

Thor

PG-13

N

N

2012

Marvel's The Avengers

PG-13

Y

N

 

The Dark Knight Rises

PG-13

N

N

 

The Hunger Games

PG-13

N

N

 

Skyfall

PG-13

Y

N

 

The Hobbit: An Unexpected Journey

PG-13

N

N

 

The Twilight Saga: Breaking Dawn Part 2

PG-13

Y

Y

 

The Amazing Spider-Man

PG-13

N

N

 

Brave

PG

N

N

 

Ted

R

Y

Y

 

Madagascar 3: Europe's Most Wanted

PG

Y

N

2013

The Hunger Games: Catching Fire

PG-13

Y

Y

 

Iron Man 3

PG-13

Y

N

 

Frozen

PG

Y

N

 

Despicable Me 2

PG

Y

N

 

Man of Steel

PG-13

Y

N

 

Gravity

PG-13

N

N

 

Monsters University

G

N

N

 

The Hobbit: The Desolation of Smaug

PG-13

Y

N

 

Fast & Furious 6

PG-13

Y

N

 

Oz the Great and Powerful

PG

Y

N

2014

American Sniper

R

Y

N

 

The Hunger Games: Mockingjay - Part 1

PG-13

Y

N

 

Guardians of the Galaxy

PG-13

Y

N

 

Captain America: The Winter Soldier

PG-13

N

N

 

The LEGO Movie

PG

Y

N

 

The Hobbit: The Battle of the Five Armies

PG-13

N

N

 

Transformers: Age of Extinction

PG-13

Y

N

 

Maleficent

PG

N

N

 

X-Men: Days of Future Past

PG-13

N

N

 

Big Hero 6

PG

N

N

2015

Star Wars: The Force Awakens

PG-13

N

N

 

Jurassic World

PG-13

N

N

 

Avengers: Age of Ultron

PG-13

Y

N

 

Inside Out

PG

N

N

 

Furious 7

PG-13

N

N

 

Minions

PG

N

N

 

The Hunger Games: Mockingjay - Part 2

PG-13

N

N

 

The Martian

PG-13

Y

Y

 

Cinderella

PG

N

N

 

Spectre

PG-13

Y

N

2016

Rogue One: A Star Wars Story

PG-13

N

N

 

Finding Dory

PG

N

N

 

Captain America: Civil War

PG-13

N

N

 

The Secret Life of Pets

PG

N

N

 

The Jungle Book

PG

N

N

 

Deadpool

R

Y

Y

 

Zootopia

PG

Y

N

 

Batman v Superman: Dawn of Justice

PG-13

Y

Y

 

Suicide Squad

PG-13

Y

N

 

Sing

PG

Y

N

2017

Star Wars: The Last Jedi

PG-13

N

N

 

Beauty and the Beast

PG

N

N

 

Wonder Woman

PG-13

Y

Y

 

Jumanji: Welcome to the Jungle

PG-13

Y

N

 

Guardians of the Galaxy Vol. 2

PG-13

Y

N

 

Spider-Man: Homecoming

PG-13

Y

N

 

It

R

Y

N

 

Thor: Ragnarok

PG-13

Y

N

 

Despicable Me 3

PG

Y

N

 

Justice League

PG-13

N

Y

2018

Black Panther

PG-13

N

N

 

Avengers: Infinity War

PG-13

Y

N

 

Incredibles 2

PG

N

N

 

Jurassic World: Fallen Kingdom

PG-13

N

N

 

Aquaman

PG-13

N

N

 

Deadpool 2

R

Y

Y

 

Dr. Seuss' The Grinch

PG

N

N

 

Mission: Impossible - Fallout

PG-13

N

N

 

Ant-Man and the Wasp

PG-13

N

N

 

Bohemian Rhapsody

PG-13

Y

N

2019

Avengers: Endgame

PG-13

N

N

 

Captain Marvel

PG-13

Y

N

 

Toy Story 4

G

N

N

 

The Lion King

PG

N

N

 

Aladdin

PG

N

N

 

Spider-Man: Far from Home

PG-13

N

N

 

Us

R

Y

N

 

John Wick: Chapter 3 - Parabellum

R

Y

N

 

How to Train Your Dragon: The Hidden World

PG

N

N

 

The Secret Life of Pets 2

PG

N

N

Technology changes every day and with it, so does the mind of consumers.

InMyArea Research is composed of industry analysts and data scientists. We conduct studies on internet usage, TV and streaming services viewership and how consumers make decisions when it comes to their home services. We also study internet connectivity, the digital divide and how it impacts students, low-income consumers, rural consumers and veterans.